Leavenworth, Washington, once a near ghost town struggling with economic decline, has emerged as the Christmas capital of the Pacific Northwest, attracting about 3 million visitors annually. The transformation began in the 1960s when local business owners took the initiative to remodel the downtown area into a Bavarian village, a bold gamble that revitalized the community. Now, during the holiday season, the town radiates a festive spirit, reminiscent of a traditional German Christmas market, featuring choirs, food vendors, and a beloved gingerbread house contest. The longstanding tradition of illuminating the streets with Christmas lights has evolved into an all-season attraction, remaining lit from Thanksgiving through February. While tourism has flourished, it has also led to rising living costs, prompting state funding initiatives aimed at providing affordable housing for local workers.

Visitors, like Alison Epsom and her family, find joy in returning to Leavenworth for the holidays, making cherished memories and traditions. The town's unique identity and holiday charm not only draw tourists but also foster a sense of community among its residents. Leavenworth's evolution showcases how a small town can thrive through creative revitalization and seasonal celebration, becoming a cherished holiday destination.