The article highlights the critical issue of banning menthol cigarettes, focusing on their severe impact on Black and marginalized communities in Tacoma. Citing the November Surgeon General Report, it notes that while smoking rates have dropped overall, certain populations continue to bear a disproportionate burden of tobacco-related health issues. Jonathan Johnson, Immediate Past President of the Tacoma NAACP, shares his personal connection to the topic, recounting the loss of family members to smoking-related illnesses. He illustrates how the tobacco industry has targeted these communities through predatory marketing tactics, such as sponsorship of local events and lower pricing in neighborhoods. Johnson's call to action urges Black community leaders and residents to unite against these harmful practices.

He stresses that collective efforts are essential to combat the tobacco industry's exploitation, which profits at the expense of community health. The article serves as a rallying cry for social justice, advocating for policies that protect vulnerable populations. By banning menthol cigarettes, the piece argues that we can save lives and promote healthier, smoke-free environments.