Three Magnets Brewing Company in Olympia is set to expand its successful Self Care line of non-alcoholic beers through a strategic partnership with Talking Cedar Brewery. This collaboration aims to enhance distribution efforts in major retail chains and bars across the Pacific Northwest, reflecting a significant rise in consumer interest for non-alcoholic options. The Self Care line has already secured placements in Total Wine stores for the Dry January initiative, with ambitions for broader availability in 2025. Co-owners Nathan and Sara Reilly express enthusiasm about their innovative approach, highlighting the national attention their product has garnered since its inception. Since launching in 2020, Three Magnets has crafted over 60 unique non-alcoholic beer recipes, showcasing a commitment to quality and robust flavors.

The increasing trend toward non-alcoholic beverages aligns with a growing global market projected to reach $40 billion, driven by health-conscious consumers. Notably, the company caters to diverse customer segments, including pregnant women and athletes, who seek flavorful alternatives to alcoholic beverages. As demand surges, Three Magnets Brewing aims to solidify its presence in local businesses and expand its reach across 41 states.