West Hollywood is celebrating the holiday season by hosting its 35th Annual Toy and Food Drive, a collaborative effort with the Los Angeles County Sheriff’s Department. The drive aims to support families in need by collecting monetary donations, new unwrapped toys, and gift cards until December 15, 2024. Donations can be made online through ActiveNet, where new users must create an account while existing users can log in to donate. The initiative’s key goal is to provide toys and holiday gift cards to underprivileged families, with $100 helping one family and $1,000 assisting up to ten families. Collection bins are strategically placed at city facilities and participating hotels to facilitate donations.

For assistance, the public can reach out to the Recreation Services Division with contact information provided in the article. The piece also encourages residents to stay informed about city events and news via social media, email subscriptions, and other communication channels. Overall, this community-driven effort highlights the city's commitment to supporting its residents during the holidays.