California's new law, the Protecting Our Kids from Social Media Addiction Act, signed by Governor Gavin Newsom on September 20, 2024, targets the pervasive issue of social media addiction among minors. The legislation prohibits social media platforms and certain websites from delivering what is termed an “addictive feed” to users under 18 without parental consent. This move is designed to counteract the negative consequences of excessive social media use, which has been linked to increased anxiety and social isolation among youth. Additionally, the law restricts minors from receiving notifications from social media during school hours and late at night, further encouraging healthier usage patterns. Newsom highlighted the bill's intent to protect children from features deliberately designed to foster addictive behaviors.

The urgency of this legislation is underscored by statistics showing that up to 95% of youth aged 13 to 17 engage with social media platforms, with many reporting near-constant use. As part of a broader effort to prioritize youth mental health, this law positions California as a leader in addressing the challenges posed by digital engagement. The legislation has garnered support from various stakeholders concerned about the well-being of children and teens in the digital age.