As the holiday season draws near, California officials are sounding the alarm about a surge in scams targeting consumers. Common scams include gift card draining, where scammers exploit unsuspecting individuals by encouraging them to share card details, as well as bogus charities that take advantage of the season's spirit of giving. The article emphasizes the importance of vigilance and education to combat these threats effectively. Residents are provided with actionable tips to identify and avoid scams, such as verifying charitable organizations and being wary of unsolicited requests for donations. Additionally, the piece discusses the emotional toll these scams can take, especially during a time meant for joy and giving.

Californians are reminded that awareness is their first line of defense against such fraudulent schemes. The article ultimately serves as a resource for individuals looking to navigate the holiday shopping landscape safely. By understanding these risks, consumers can protect their finances and ensure a more secure holiday experience.