The Tokyo Metropolitan Government is commemorating the centennial of the Toei Bus line with a special Sento Stamp Rally, inviting residents and visitors to explore Tokyo's public baths between February 6 and March 22, 2024. Participants will need to visit 12 of the approximately 440 public baths to collect stamps on a rally card, which can be obtained at Toei Subway stations or on buses. Successful participants will receive exclusive merchandise, including original socks designed by the popular Japanese brand BEAMS JAPAN, featuring the artwork of illustrator Shuhei Tabuchi. Additionally, those who present their Toei one-day bus pass at participating baths can earn original stickers. The event is part of a collaborative project aimed at promoting the enjoyment of local public baths alongside Beams Co.

, Ltd and Cow Brand Soap Kyoshinsha Co. , Ltd. A specially designed "Sento no Susume-go" bus will also be in service, showcasing the Toei Bus mascot Minkuru and creating a festive atmosphere. This initiative not only highlights the historical significance of the Toei Bus, established in the aftermath of the Great Kanto Earthquake, but also reinforces community ties through cultural engagement. As winter sets in, the rally offers a perfect opportunity to enjoy the warmth of Tokyo’s public baths while celebrating local heritage.