Universal Orlando to Add New 'Wicked'-Inspired Experiences

Universal announced on Tuesday that it will be adding new “Wicked”-themed experiences and merchandise to its parks in October, in anticipation of the popular movie musical adaptation’s release later this year. The “all-new immersive experiences and exclusive merchandise” will be available at Universal Orlando Resort and Universal Studios Hollywood. “The engaging _Wicked_ experiences will differ at each of the destinations but are both designed to capture the imagination and spirit of the breathtaking world of _Wicked_, allowing guests to express their fandom through fashion and accessories, while stepping into the story for the first time ever,” said Universal officials. “Wicked: The Experience” will open at Universal Orlando in late October, according to park officials, which can be found in the former location of the UNIVRS store and adjacent retail locations near the front gate. Park goers can take the “yellow brick road” to “Wicked” spots from Shiz University to the Emerald City.

Within the immersive experience, guests can admire themed-decorations, along with displays of costumes and props that were created by the designers from the film. Universal Studios Hollywood will also open its “Wicked”-themed experiences in late October, which will include transforming its Feature Presentation store.