The City of Tampa proudly announces the launch of its fifth annual Shop Small Tampa campaign, coinciding with National Small Business Saturday on November 30. This campaign is designed to encourage community members to buy local and support small businesses during the bustling holiday season. Local businesses will benefit from free marketing opportunities through the Shop Small Tampa Directory, which features a variety of small companies. The city will also leverage its social media channels to spotlight these businesses, emphasizing their critical role in contributing to Tampa's economic landscape. By increasing the visibility of small businesses, the initiative fosters a sense of community engagement and supports economic resilience.

In addition to promoting local commerce, the campaign seeks to educate residents about the benefits of shopping small. As the holiday shopping season approaches, this timely initiative underscores the importance of community involvement in sustaining local economies. Ultimately, the Shop Small Tampa campaign aims to create a vibrant local business environment that enhances the overall quality of life in Tampa.