New study reveals healthy samples could lead to less healthy eating habits

It’s taken years of research, and plenty of samplings, but Dr. Dipayan Biswas has completed one of his recent studies- whether or not a healthy food sample can lead to unhealthy purchases. A USF professor has just completed a study of whether or not a healthy food sample can lead to unhealthy purchases. The research has taken Biswas to restaurants around Europe and super markets locally, with the findings fairly universal. Biswas said the results come down to moral licensing.

Biswas advices consumers to assess how closely the sampled food is to their intended purchase. After years of research, and numerous samples, Dr. Dipayan Biswas has now completed one of his recent studies. In a lecture hall filled with 400 students, Biswas leads his Intro to Marketing class. When he is not teaching, he is conducting research.

One of his recent studies, focused on food, has just been published. The study explores whether sampling healthy foods can lead to unhealthy purchases. It began during a trip to Europe, where Biswas encountered a French culinary concept called amuse-bouche, also known as hors d’oeuvre. “That got me thinking, ‘That’s interesting,’” said Biswas. “So they gave me this food.

How would it affect how I place my order on the menu? ” The research took him to restaurants around Europe and supermarkets locally. But the findings were fairly uni.