UWT brings its first marketing conference

The University of Washington Tacoma’s Milgard School of Business will host its first marketing conference, "Marketing Reimagined: Harnessing Marketing Trends for Tomorrow," on April 17. This pioneering event aims to unite academia, industry experts, and students to explore innovative marketing strategies in a rapidly evolving landscape. Dean Altaf Merchant highlights the conference's role in empowering students to lead and innovate in their future careers. Keynote speakers include Paul Donato, who will discuss the influence of artificial intelligence in advertising, and Garth Knutson, who will present on future marketing trends. The conference will feature panel discussions addressing global branding strategies and the impact of digital platforms on sales.

This initiative is supported by distinguished student organizations, showcasing UW Tacoma's commitment to connecting students with the vibrant Puget Sound business community. With a carefully curated agenda, the event promises to provide participants with actionable insights and networking opportunities. Ultimately, "Marketing Reimagined" seeks to inspire the next generation of marketing professionals to navigate the complexities of the global marketplace.