St. Pete, Asheville companies merge amid storms

The recent merger between Big Sea, a digital marketing agency based in St. Petersburg, and a philanthropic counterpart from Asheville, marks a significant development in the local business landscape. As Hurricanes Helene and Milton posed threats to both regions, the merger illustrates a proactive strategy to enhance service offerings and resilience. CEO Andi Graham noted that navigating through such destructive natural disasters has tested the agency's resolve and adaptability. The partnership emphasizes not only growth but also a commitment to social responsibility, reflecting the companies' shared values.

By combining resources, the new entity aims to better serve clients while addressing the challenges posed by the recent storms. This merger is expected to create a stronger presence in the digital marketing space, particularly in the wake of crises. The collaborative spirit demonstrated by both firms highlights the importance of community and support in times of need. Ultimately, this acquisition is a testament to the power of unity in overcoming adversity.