Seattle Kraken to slash season ticket prices, offer concession discounts next season

The Seattle Kraken, an NHL franchise that has rapidly grown in popularity since its inception, will implement significant changes for the upcoming season, including reduced season ticket prices and concession discounts. Owner Samantha Holloway emphasized that these adjustments are in direct response to fan feedback, particularly from families concerned about affordability at Climate Pledge Arena. The new pricing strategy will allow season ticket holders to sign year-to-year agreements, a shift from the previous long-term commitments. Additionally, a specially priced family package will be introduced, making it easier for families to attend games together. Holloway expressed confidence in the Kraken's community connection, stating that attendance remains strong regardless of the team's on-ice performance.

The franchise has sold out 128 games in a row, indicating a dedicated fanbase. Holloway's acknowledgment of the challenges faced during the team's early years, notably the impact of COVID-19, further underscores the Kraken's resilience. The emphasis on enhancing the overall fan experience is a strategic move aimed at sustaining long-term engagement and growth in the region.