The Excelsior Apartments, a newly opened luxury community in Capitol Hill, have caught the attention of local residents with their bold new signage, particularly a striking red "X" atop the building. This prominent feature has not only attracted curious passersby but also sparked a small wave of complaints from neighbors concerned about the aesthetic implications of the signage. The development's marketing strategy cleverly ties into the area’s historical auto row heritage, utilizing an array of "x"-themed slogans such as "xperience" and "xciting. " The article notes that the community's reaction reflects broader sentiments about urban development and its effects on neighborhood identity. Additionally, the site of the Excelsior Apartments was once home to the Bauhaus building, adding a layer of historical significance to the new construction.

The juxtaposition of modern luxury living against a backdrop of historical architecture raises questions about the future of Capitol Hill's character. This coverage offers valuable insights into the dynamics of urban development in Seattle, highlighting the community's engagement with local changes. As new developments emerge, the conversation around balancing modernity with historical preservation becomes increasingly relevant.