Viva, Mexico's ultra-low-cost airline, marked the launch of its nonstop service from San Antonio International Airport (SAT) to Guadalajara International Airport (GDL) on December 2 with a festive celebration. The event included welcoming passengers aboard the inaugural flight, showcasing the airline's commitment to enhancing travel options for the local community. This new route is significant not only for facilitating direct travel between San Antonio and Guadalajara but also for bolstering tourism and economic development in the region. Local officials and community leaders emphasized the importance of such services in strengthening ties between San Antonio and Mexico, promoting cultural exchange and business opportunities. The airline's entry into this market reflects a growing demand for affordable travel options, which is expected to attract more visitors to both cities.

Attendees expressed excitement over the new possibilities for family visits, business trips, and tourism. The launch event served as a reminder of San Antonio's increasing significance as a travel hub. With this new service, Viva aims to tap into the vibrant connections that exist between the U. S. and Mexico.