Zomato has launched its 'Food Rescue' initiative in Pune, targeting the issue of food waste caused by order cancellations. The program allows customers to purchase cancelled orders at half the original price, offering an economical and sustainable option for food lovers. This initiative not only benefits consumers looking for affordable meals but also aims to address the significant food wastage prevalent in the online food delivery industry. As dining habits evolve, more people in India are turning to online platforms for their meals, making this initiative timely and relevant. By reducing the amount of uneaten food, Zomato contributes to environmental sustainability while enhancing its service offerings.

The program is expected to attract a large audience in Pune, where the demand for budget-friendly and eco-conscious dining options is on the rise. Furthermore, this move reflects a growing awareness among companies about their role in reducing waste and promoting responsible consumption. Overall, Zomato's 'Food Rescue' initiative exemplifies how innovative strategies can effectively tackle pressing social issues while benefiting both customers and the environment.