A viral social media reel has sparked widespread concern among Purandar farmers by falsely claiming that figs are non-vegetarian. This misleading assertion has rapidly circulated online, amassing millions of views and igniting heated discussions. Agricultural experts, including Rohan Ursal from the Purandar Highlands Farmers Producer, are calling for caution and emphasizing the damaging effects such misinformation can have on the livelihoods of small-scale farmers. The fig industry is essential to the local economy, making the stakes particularly high for those reliant on fig production. Experts warn that misinformation can lead to consumer distrust and reduced sales, further endangering farmers' livelihoods.

In response, local authorities are taking measures to counteract the spread of this false narrative. The incident underscores the challenges that farmers face in combating misinformation in an age of rapid digital communication. Community efforts are underway to clarify the truth about figs and protect the interests of local agricultural producers.