Zomato has launched its "Food Rescue" initiative, an innovative program designed to reduce food waste associated with order cancellations in India's booming online food delivery market. Customers can now purchase food that would otherwise go uneaten at half the cost, offering a win-win solution for both the company and consumers. This initiative reflects a growing awareness of the environmental impact of food waste and the importance of sustainability in modern dining. As more people shift to online food ordering, the potential for waste increases, making this program particularly timely. Zomato's "Food Rescue" not only provides an economical option for those looking for a meal but also promotes responsible consumption practices among its users.

By addressing the issue of food waste head-on, Zomato is taking a significant step towards creating a more sustainable food ecosystem. The program is expected to resonate well with consumers who are increasingly looking for ways to save money while also being environmentally conscious. This initiative highlights the intersection of technology, consumer trends, and social responsibility in today's food industry.