In Purandar, Maharashtra, a viral social media reel claiming that figs are non-vegetarian has caused a stir, leading to widespread concern among local farmers. This misinformation has quickly gained traction online, accumulating millions of views and prompting discussions about the true nature of figs. Agricultural experts and representatives from the Purandar Highlands Farmers Producer Group, including Rohan Ursal, stress the potential harm such claims can inflict on the livelihoods of small-scale farmers. They advocate for the careful evaluation of viral information that could lead to economic downturns in the agricultural sector. The article calls attention to the crucial need for accurate information dissemination, especially in an era where misinformation can spread rapidly.

As farmers prepare for the upcoming harvest, the implications of this viral misconception could severely affect their sales and market perception. This incident exemplifies the significant challenges farmers face in combating misinformation in the digital age. It serves as a reminder of the importance of verifying claims before sharing them online to protect agricultural communities.