Apple unveiled the iPhone 16 series on September 9, 2024, at its fall event, showcasing significant upgrades across four new models: iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Prices for the new devices start at $799 and go up to $1199, depending on the model and storage options. The iPhone 16 and 16 Plus are designed with aerospace-grade aluminum for durability and come in multiple colors, while both feature a Ceramic Shield glass for added protection. New functionalities include a customizable action button that allows users to perform various tasks, such as recording voice memos and unlocking cars. The iPhone 16 is powered by the A18 chip, boasting a 30% increase in CPU speed and a 40% improvement in GPU performance, enhancing the overall user experience, especially for gaming.

Additionally, Apple has introduced AI features and a new Camera Control button that streamlines photography by recognizing objects in the environment. Pre-orders for the iPhone 16 lineup will open on September 13, 2024, allowing eager customers to secure their devices ahead of the official release. With these advancements, Apple continues to push the boundaries of smartphone technology.