For Bitter For Worse, a Portland-based distillery known for its non-alcoholic beverages, is preparing to compete in the prestigious 2024 Grow-NY International Business Competition on November 6 and 7 in New York. Founders Shelley Elkovich and Jeff Heglie are excited about the opportunity to win up to $1 million in funding to support their innovative product line. This competition serves as a critical platform for startups looking to gain traction in the competitive beverage market, especially with the rising demand for non-alcoholic options among consumers. The founders aim to highlight their commitment to quality and creativity, which sets their products apart in a crowded marketplace. By participating in Grow-NY, they hope to attract attention from investors and industry leaders, paving the way for future growth and expansion.

As the non-alcoholic drink trend continues to gain momentum, For Bitter For Worse is strategically positioned to capture a share of this burgeoning market. Their unique brand identity and dedication to crafting high-quality drinks could resonate well with health-conscious consumers. Ultimately, this competition could mark a significant milestone in their journey as a startup distillery.