Ring is inviting its customers to capture and submit videos of paranormal activity recorded by their doorbell cameras for a chance to win an impressive $100,000 prize. The contest begins on September 24 and will continue until November 1, 2024, with only the first 5,000 entries being eligible for consideration. Participants must include a brief description of their footage, limited to 100 words, detailing what they believe is occurring in the video. This initiative follows last year's contest where Ring users were asked to submit footage of extraterrestrial beings, showcasing the company's commitment to engaging with its user community creatively. Ring's Chief Revenue Officer, Mimi Swain, encourages users to be on the lookout for unusual occurrences, highlighting that some users have previously captured intriguing footage of floating orbs and shadows.

The contest rules also permit the use of props, costumes, and other artificial means to create ghostly scenes, promoting a fun and lighthearted approach to video submissions. The contest aims to harness the excitement of the Halloween season, appealing to a wide audience interested in both paranormal phenomena and the playful side of ghost hunting. This initiative reflects the growing trend of blending technology with entertainment, particularly within the realm of home security devices.