The “I’m a WIC Kid” campaign, recently expanded by the West Virginia Department of Health, focuses on reconnecting with adults who benefited from the Women, Infants, and Children (WIC) program during their childhood. The initiative aims to collect and share stories that illustrate the long-term advantages and transformative effects of WIC on individuals' lives. By highlighting the experiences of former participants, the campaign seeks to raise awareness about how the program contributes to community health and nutrition. The WIC program has been crucial in addressing food insecurity and promoting healthy lifestyles among vulnerable populations. Through this outreach, the campaign hopes to encourage current families to utilize WIC services, ensuring that they receive the necessary support for their children's health.

Additionally, the initiative emphasizes the importance of community engagement and shared experiences in fostering a supportive environment. Past participant testimonials will serve as powerful reminders of the program's impact, inspiring others to recognize the value of WIC. Ultimately, the campaign strives to celebrate the successes of individuals who have benefited from WIC, reinforcing the program's significance in the community.