The West Virginia Department of Health is launching an impactful initiative called the "I’m a WIC Kid" campaign, aimed at reconnecting with adults who participated in the Women, Infants, and Children (WIC) program during their childhood. This campaign is designed to collect and share personal stories that underscore the long-term benefits of WIC, emphasizing its role in shaping healthier lives. By reaching out to former WIC recipients, the initiative not only aims to highlight individual success stories but also to foster a supportive community among participants. The campaign is set against a backdrop of growing awareness about nutrition and the importance of early childhood health programs. Participants will have the opportunity to share their experiences, which could serve as a powerful testament to the program's impact.

Moreover, this initiative seeks to inspire current and future participants by showcasing the positive outcomes associated with WIC. With a focus on community engagement and storytelling, the "I’m a WIC Kid" campaign is poised to resonate widely in the region. Ultimately, the campaign highlights WIC's ongoing importance in addressing nutritional needs and promoting health among families in West Virginia.