ABC7 has proudly announced that it will serve as the official media partner for the San Francisco Chinese New Year Parade, which is set to be broadcast live on February 15, 2025. Recognized as the largest Lunar New Year celebration outside of Asia, this event promises to be a spectacular showcase of cultural traditions and community spirit. The live coverage will be available across various streaming platforms, ensuring that audiences can easily access this celebrated occasion. With the Lunar New Year beginning on January 29, 2025, the parade will be the highlight of the festivities, bringing together thousands of participants and spectators. ABC7's role in this event underscores its commitment to covering significant cultural events in the Bay Area.

The partnership aims to enhance community engagement and celebrate the rich heritage of the Asian community in San Francisco. Viewers are encouraged to prepare for the festivities and participate in this vibrant cultural experience. For more information, a full press release is available on ABC7's website.