Comment: Growing Alaska Air could take JetBlue under its wing
The article highlights Alaska Air's successful acquisition of Hawaiian Holdings, which is anticipated to yield an additional $1 billion in profits by 2027, alongside ambitious expansion plans. In contrast, JetBlue has faced significant operational challenges and financial losses, particularly following failed merger attempts. The author proposes that a merger between Alaska Air and JetBlue could create a stronger fifth nationwide carrier, enhancing market competition. With minimal operational overlap, such a merger may face less regulatory resistance under a potentially more consolidation-friendly administration. The article concludes by emphasizing the importance of scale in the airline industry and suggests that Alaska Air's growth could be accelerated through strategic mergers.