Santa Monica is actively enhancing support for local businesses through a variety of programs and services that prioritize sustainability and community wellbeing. The city offers small business grants up to $10,000 for qualifying Pico Boulevard merchants, aiming to stimulate economic recovery and growth. In response to the recent Los Angeles wildfires, resources have been allocated to assist affected businesses, demonstrating the city's commitment to its local economy. The "Buy Local" initiative fosters partnerships between the city and local businesses, encouraging residents to think local first. Moreover, Santa Monica enforces a minimum wage of $15 per hour, ensuring that workers receive fair compensation along with benefits like paid sick leave.

The Green Business Programs further elevate the community by recognizing environmentally responsible practices among local businesses. These initiatives not only support those in need but also pave the way for a more innovative and sustainable business landscape. By focusing on these critical areas, Santa Monica is positioning itself as an exemplary model for urban economic development.