Reggie Bush, the celebrated former running back for the USC Trojans, has filed a lawsuit against both USC and the NCAA, alleging that his name, image, and likeness (NIL) were exploited without compensation during his collegiate career. The lawsuit comes in the wake of the NCAA's recent policy shifts regarding NIL rights, which have stirred considerable debate about the treatment of student-athletes. Bush's legal team argues that despite the restoration of his Heisman Trophy, the exploitation of his likeness continues to affect his brand and legacy. They contend that the NCAA and USC have profited from his fame while he received no financial benefit. This legal action raises important questions about the rights of former athletes and the responsibilities of educational institutions in the evolving landscape of college sports.

The case could set a significant precedent for how NIL rights are managed and enforced, potentially impacting many current and future athletes. Bush's situation highlights the ongoing tensions between athletes seeking fair compensation and the traditional structures of collegiate athletics. As the lawsuit unfolds, it may catalyze further discussions on reforming NCAA policies to better support student-athletes.