The City of Lakewood's Business Showcase program serves to honor local entrepreneurs and their significant contributions to the community. Featured in February 2025, Juanita Lanier of State Farm has quickly established herself as a dedicated business owner, focusing on exceptional customer service and community support through scholarships and volunteering. Meanwhile, Diamond Designs Unlimited, highlighted in November 2024, boasts a rich history of 35 years in Lakewood, with owner Shawn Luvaas emphasizing the happiness his business brings to customers. Luvaas actively participates in community engagement, offering internships and charitable donations, reinforcing the value of small businesses in fostering local relationships. The program not only showcases individual businesses but also highlights the collective impact of these entrepreneurs on Lakewood's economy.

By sharing these stories, the City aims to inspire other local business owners and strengthen community ties. The emphasis on customer experience and community service reflects the core values that drive these businesses. Ultimately, the Business Showcase program is a testament to Lakewood's vibrant entrepreneurial spirit and commitment to supporting local businesses.