On August 4, 2024, a "ghost bike" memorial was unveiled in El Cajon, California, to honor the memory of Kevin Wilson, a cyclist who was tragically killed in a hit-and-run accident in January 2020. The memorial's dedication coincided with what would have been Wilson's 61st birthday, a poignant reminder of the loss felt by his family and friends. His wife, Nancy Cavanaugh-Wilson, shared her enduring grief, stating that not a day passes without thoughts of her late husband. Inspired by her loss, she became involved with Families for Safe Streets San Diego, an advocacy group pushing for safer streets for cyclists. The organization reported that San Diego County saw 284 traffic-related deaths in 2023, marking only a slight decrease from previous years.

Laura Keenan, co-founder of the group, highlighted that traffic fatalities should be viewed as a public crisis that requires immediate action to prevent further loss of life. The memorial serves as a powerful reminder of the need for increased awareness about cycling safety and the importance of implementing protective measures for vulnerable road users. Ultimately, the gathering of loved ones at the memorial not only celebrates Wilson’s life but also emphasizes the ongoing fight for safer streets in San Diego County.