Lay's is inviting fans to get creative with their taste buds by submitting unique chip flavor ideas in a contest that offers a grand prize of $1 million. This contest is part of Lay's "Do Us A Flavor" campaign, which has historically encouraged consumer participation in product development. The winning flavor will be determined by fan votes, creating a sense of community and engagement around the brand. Lay's aims to inspire customers to think outside the box and bring innovative ideas to the table, making them an integral part of the product creation process. This initiative not only highlights consumer preferences but also positions Lay's as a brand that values and listens to its audience.

Participants can submit their flavor ideas online, and the submissions will be curated for public voting. The contest underscores the importance of consumer insight in the food industry, where trends often emerge from direct consumer feedback. Lay's hopes to generate excitement and buzz around its brand while expanding its flavor portfolio through this interactive approach.