The Dallas Area Rapid Transit (DART) has unveiled its latest campaign, "Live Green, Ride Clean," which seeks to improve cleanliness and hygiene standards within its public transportation system. This initiative comes in response to mounting concerns from riders about safety and cleanliness in DART facilities, especially as ridership begins to rebound following the pandemic. DART officials assert that the campaign is part of their broader mission to deliver a safe and clean travel experience for all passengers. The initiative will not only focus on cleaning measures but also aims to engage the community in maintaining a cleaner environment while using public transit. Through various outreach programs, DART plans to raise awareness about the importance of cleanliness and encourage riders to participate in keeping the transit system clean.

The campaign reflects DART's commitment to addressing rider concerns and fostering a more welcoming public transportation environment. As cities strive to recover from the pandemic's impacts, initiatives like "Live Green, Ride Clean" could play a crucial role in revitalizing public interest in transit systems. Ultimately, DART's proactive approach hopes to enhance the overall customer experience and promote sustainable transportation.