The Chicago Department of Public Health has launched the “Nurturing You for a Healthy Tomorrow” campaign in recognition of Maternal Health Awareness Day, focusing on the expanded Medicaid coverage available to new mothers in Illinois. This campaign aims to inform residents about the critical need for comprehensive healthcare before, during, and after pregnancy, particularly emphasizing the transition to postpartum care. The initiative challenges outdated practices, advocating for postpartum check-ups to occur within three weeks and again within 12 weeks after childbirth. By highlighting the extended Medicaid coverage lasting up to 12 months postpartum, the campaign seeks to enhance the overall health and well-being of families across the state. The initiative is a collaborative effort with I PROMOTE-IL and receives support from both the Illinois Department of Public Health and the Illinois Department of Healthcare and Family Services.

The campaign's dedicated website offers vital resources and urgent warning signs related to maternal health, promoting awareness and accessibility. Officials, including CDPH Commissioner Dr. Olusimbo 'Simbo' Ige and IDPH Director Dr. Sameer Vohra, emphasize the importance of education and access to healthcare during this critical life stage. This proactive approach positions Illinois as a leader in maternal health by being the first state to extend Medicaid coverage for a full year postpartum.