In a candid interview with Nancy Salguero-McKay, Scott Schaefer discusses his remarkable journey from comedy writing in Hollywood to founding South King Media, a network of eight hyperlocal news websites. The conversation delves into the critical role of local journalism and community service, showcasing Schaefer's commitment to providing accessible news. He reflects on early influences, including his experiences in school newspapers and his tenure as a writer for acclaimed television shows, earning three National Emmy Awards for his work on “Bill Nye the Science Guy. ” Schaefer also shares a personal milestone: his brain tumor diagnosis in 1996, which prompted a significant life shift towards meditation and healing practices. What began as a hobby, The B-Town Blog, emerged in 2007 from Schaefer's desire to fill a void in local news resources and has since evolved into a thriving business.

He emphasizes the importance of supporting independent journalism, highlighting the network's reach of 60,000 to 80,000 readers per month. Schaefer's mission remains focused on delivering accurate, professional local news while aiding local businesses and nonprofits. This interview not only celebrates his achievements but also serves as a call to action for community engagement with local journalism.