Frank Catalano, a seasoned business writer for Cascadia Daily News, recently participated in a Bellingham Chamber discussion that delved into the evolving landscape of business journalism. He articulated the significant shift in how businesses communicate their messages, particularly in the face of the growing influence of social media and digital platforms. With companies now having more control over their visibility, the need for traditional press coverage has diminished, prompting a reevaluation of the relationship between journalists and business owners. Catalano emphasized that businesses must understand the value of engaging with journalists, not only for exposure but also for the informative context that journalists provide to the public. He outlined the journalist's role as a critical intermediary, helping to interpret complex economic issues and share compelling business narratives.

The discussion underscored the necessity of building trust and open lines of communication between media and businesses to enhance audience engagement. As the media landscape continues to evolve, Catalano's insights serve as a guide for businesses looking to navigate these changes effectively. This conversation is particularly relevant for local companies aiming to maintain a strong presence in their communities.