In a recent Q&A, Kate Joncas, director of urban strategy and development for MIG, shares her expertise on creating vibrant downtowns. With a rich history in urban planning and leadership, including her tenure as CEO of the Downtown Seattle Association, Joncas discusses how effective leadership and a clear mission are vital for downtown revitalization. She notes the growing trend of placemaking, which prioritizes pedestrian experiences and public space activation, especially in light of changing consumer behaviors due to the pandemic. The article highlights the strategic planning efforts by the Bellevue Downtown Association, which aim to unify various stakeholders as they navigate recovery from the pandemic. Joncas emphasizes that now is an ideal time for community engagement and innovative thinking about the future of urban spaces.

Her insights will be further elaborated upon at the Downtown Talks Breakfast Series, where she will present strategies for enhancing urban vitality. By focusing on these critical elements, Joncas advocates for a downtown experience that compels residents and visitors to engage with their communities. This discussion is particularly timely as cities adapt to new norms in living, working, and playing.