Austin Water's conservation and drought contingency plans are under scrutiny as Texas grapples with an impending water crisis. City authorities and environmental advocates have expressed dissatisfaction with the proposals, arguing they do not reflect the urgent need for substantial investment in water conservation. Sarah Faust, a member of the Integrated Water Resource Planning Committee Task Force, emphasized that the plans fail to capture the potential benefits of more robust funding. Bill Bunch, an advocate from the Save Our Springs Alliance, suggested that the city should pursue aggressive measures, such as acquiring water pumping rights to protect the Barton Springs catchment area. Critics also pointed out that the proposals lack incentives to encourage residents to adopt conservation practices, with calls for the establishment of the Purple Pipe Program to promote the use of reclaimed water.

Kevin Kluge, Austin Water's Conservation Manager, proposed the idea of incentivizing water-efficient fixtures and irrigation systems. The issue gained further attention during a recent senate committee meeting, where State Senator Charles Perry criticized the overall conservation efforts in Texas as insufficient. As Austin leaders navigate these challenges, they remain focused on finding effective solutions despite the mounting opposition.