On November 30, 2024, the Atlanta BeltLine hosted a vibrant Small Business Saturday event aimed at highlighting local entrepreneurs. The event took place across three pop-up locations along the BeltLine, showcasing the diverse range of products and services offered by small businesses in the area. This initiative was designed to encourage community engagement and stimulate the local economy by supporting entrepreneurs who contribute significantly to the city’s character and vitality. Attendees had the chance to explore unique offerings, from handcrafted goods to innovative services, reinforcing the importance of shopping locally. The event was not just a shopping experience but a celebration of Atlanta's entrepreneurial spirit and cultural diversity.

Local entrepreneurs, including notable figures like Adam Size and Laurie Pickett, played a pivotal role in the event's success. The BeltLine’s commitment to promoting small businesses aligns with its overarching goal of fostering economic development within the community. Overall, the Small Business Saturday event serves as an excellent example of how local initiatives can drive economic growth and strengthen community ties.